PixelGigs Launches Business Opportunity – How Can You Benefit?

PGlogo_form

Like helping small business owners?  Earn residual commissions (month after month) from introducing an affordable subscription to a web-based suite of online tools that all small business owner need to use to grow their business:  Client Relationship Management, Email Marketing, Webinar Tool, and much more.  Online and offline promotional methods work to build an income stream.

—  Go to:  http://www.GrowMyIncomeNow.com to sign up as an Account Executive or Affiliate.  Once you sign up, I’ll contact you to help you get started.  Questions before signing up?  Call me during normal business hours PST at 1-866-339-4619.

–To Your Success, Andrew Barden

The Future of Entrepreneurial Businesses

Stewart Borie, a entrepreneurial management consultant and colleague of mine, posed a question on LinkedIn and my answer is below.  His question reads:

What is the trend in entreprenership? Will it explode or will it stay level?

I have been an Entrepreneur and Advisor for over two decades, with a passion for Entrepreneurship and an MBA from Wharton in Entrepreneurial Management. I believe there is the potential for a “perfect storm” of Entrepreneurship in the coming decade. The recession, coupled with an aging population with little savings, a new generation of social networking and new generations of technology enhancing the “flattening” of the world and business, emerging economies such as China and India; all point to a new frontier of entrepreneurship, with waves of new entrepreneurs emerging of all ages. Is it coming? Where will it come from? What will it look like?

His original question can be found here:

http://www.linkedin.com/answers?viewQuestion=&answerLevel=fullAnswer&questionID=542670&askerID=5459625&goback=.hom.mid_1409998237

And here is my answer…

Stewart, I do agree with you that a perfect storm COULD be created. The trends do seem to be going in that direction. And, while the last comment about “consultants drowning people” may be a bit overly pessimistic, the other comment about the percentage of failures and stiff competition is quite accurate.

What I feel we need to remember as we look to the future is the larger cycles that we are experiencing on earth. Check out the DVD called The Great Year, as it talks about the 24,000 year cycles on this planet.

We are, according to the ancient sages and current wise people, on an upward cycle in general. However, what they also say is that we are just out of one of the lower periods.

So, we have a long way to go before our entire planetary consciousness is made up of largely good people helping one another. The entrepreneurial spirit that can and does help people is what I am working to support. Those that see a need and set up a system to fulfill that need can succeed, especially when their deepest motive is to truly be of service, to LOVE others and receive thanks in doing so.

I do believe that you are right, Stewart, there will be an upward growth in entrepreneurial business ATTEMPTS. The main question is, are these entrepreneurs aware of their need to get as much support as possible to beat the odds and approach their market with strength.

And, as we know, there is strength in numbers. As Keith Ferrazzi says, you need a team, a few people who you can trust completely and who “have your back,” and you need a network of advisors who you meet with regularly. You don’t want to go it alone. In fact, it’s almost impossible to succeed by yourself. Micro enterprises do have advantages over big businesses that allow them to change faster.

And, certainly we are experiencing a LOT of changes, faster than ever before, as fewer and fewer people are trusting traditional forms of advertising. Neilsen did a Global Online Consumer Survey in July of 2009 that shows that people are most likely to trust the advice of people they know, and secondarily trust the opinion of consumers who post comments online, especially negative ones.

So, relationship marketing, one-to-one advice, social media, and word of mouth marketing are going to dominate the most successful company’s marketing strategy in the next decade no doubt. Any relationship based on loving service will ultimately grow the brand reputation and thus the revenue. Love conquers all… including prospective clients/customers!

I think, on the flipside, there is in general more FEAR dominant in the world consciousness as a result of the financial melting we are seeing at all levels. It is this fear that could freeze the individuals who would normally take risks and invest money and time.

So, if there is going to be an explosion in entrepreneurship that is SUCCESSFULLY creating new business growth, it will be a sign that love and not fear is dominant in the majority of people’s consciousness.

And, I feel there will be a growth in social entrepreneurship, where people focus on those activities that are most in harmony with other people and the planet, recognizing the divinity within the human heart as well as in nature.  Those businesses that are in line with our upward evolution in consciousness will be those that are led by and have operating principles that are also in harmony.

Advertising on Communities and Social Networks Slide

This is a mindmap showing how to advertise on communities and social networking sites.  I’ll return later with more advise on how to attract more clients using online business social networking sites.
View more documents from uwegutschow.

Best options for Job Seekers in Los Angeles County

Unemployment rate grows in LA CountyHi Again,

For the 11% of unemployed or under-employed people living in Los Angeles County, I’ve shared below a few options to help you increase your income and perhaps have a life-changing experience, too!

Become a Freelancer:

Most companies are now outsourcing many of their services to vendors instead of hiring people internally. Take your resume and re—write it for a business marketing piece. Ask your local SBDC counselor to write a simple professional profile, and then post it on the freelance job sites. An SBDC counselor will help at no charge. Simply visit http://lasbdcnet.lbcc.edu/locations.html to locate an SBDC near you.

Once you have a final draft of a professional profile, and a professional head and shoulder picture, with various resolutions (as each site will have their photo size requirements), post your photo and profile on the following sites: www.guru.com, www.elance.com, www.allfreelance.com, and www.freelancejobresource.com. These are the largest sites for freelancers, with thousands of projects on which to bid in nearly any area in which you might have an expertise. Projects can be local or from employers in another country.

These sites both make it easy for potential people to hire you, plus, they make it easy to get paid. You can be guaranteed to be paid for your work by using an escrow account. The employers (people who will hire you for temporary contracts) will post a job request, and you’ll submit a bid (along with a few others). If they pick your bid, then you’ll ask them to put their money in an escrow account. And, only then do you begin working on their project. You are guaranteed to get paid so long as you fulfill your end of the agreement.

Go Back to School:

If you feel like you have enough time outside of work (and the energy), and are willing to take on some student loans, now is the time when literally hundreds of thousands of out of work people are returning back to school. They are motivated either by being forced to switch careers or realize that in order to compete in this tougher economy, another degree can make the difference between getting the job or getting turned down.

Numerous community colleges (http://www.laccd.edu) and state and private colleges (http://www.laalmanac.com/education/ed36.htm) in the Los Angeles region are packed with new students of all ages, but, if you act quickly, you could get a spot in a reasonably-priced university, making your future job prospecting a good bit more hopeful.

If you don’t have the time, energy, or are not willing to be burdened by large student loans, the below option of teaching English abroad could be a better choice.

Teach English Overseas:

There are fewer job openings in Los Angeles county than there have been since the Great Depression and many people are looking overseas for both a change in career and lifestyle. Teaching English in another country is a great option for those who don’t have children under 18, who have always wanted to travel, are ready for a change, and don’t have other employment options.

Recent college graduates with no other job prospects or people in their 40s, 50s, or even 60s who are ready for a career change can, within a few weeks, find themselves happily employed in an exotic country, making good money, and yet still have enough time off to travel.

For Los Angeles County residents, visit www.TESOLTrainingCenter.com to learn about the opportunities for single people (and couples without young kids) to get paid to Teach English as a Foreign Language (TEFL) in hundreds of other countries. A TESOL (Teaching English to Speakers of Other Languages) Certificate is required, and courses range from 80 to 100 hours in length, usually on the weekends.

It’s best to receive your training from a teacher trainer with a Masters in TESOL. Be sure to ask. Many of the programs who offer a TESOL Certificate don’t hire teachers with a Master in TESOL.

In-class tuition ranges from $800 to $1,200. Online certificates are not recommended, simply because teaching is a skill that requires practice. Typically a BA degree is also required by oversea employers.

Most ESL/EFL job boards say that there are more teaching positions than there are teachers to fill them in most countries. Once you have your TESOL Certificate, you can visit the following job boards to apply to get a job teaching English in the country of your choice: www.eslemployment.com, www.eslcafe.com/jobs, www.esljobs.com, www.esljob.org, www.eslteachersboard.com.

Join the Peace Corps:

You may have thought to yourself: “Some day I’ll join the Peace Corps and make a difference in the lives of those less fortunate.” Well, perhaps that day has come if you’re one of the 11% in Los Angeles County who are unemployed.

Visit www.PeaceCorps.gov to learn more about the benefits of joining the Peace Corps. You won’t return home with any savings, as this gig is a volunteer assignment., but, there are big benefits attached making it an attractive option.

In addition to a significant life-changing experience in a foreign country, with all of your travel, living expenses, and health insurance covered, you’ll return home after 2 years with additional educational benefits. Over 40 universities will give you a discount on their tuition for Masters level degrees as part of the Peace Corps Fellows program. You can even earn your MBA at a fraction of the cost! Then, you can start a business, perhaps at first part time, as described below.

With the addition of a tour of duty in the Peace Corps, your resume will be given a significant boost. Plus, after 2 or 3 years, our US economy could be significantly on the rebound, making landing the job of your choice perhaps a bit more probable.

Develop a Weekend Business:

If you can’t get another part-time job on the weekends, you can start a simple cash business, requiring little investment, simple inventory, and easy accounting. Be sure to take advantage of the free business counseling offered by local non-profits like the Service Corps of Retired Executives (SCORE) at www.score.org and the Los Angeles Network of Small Business Development Centers at http://lasbdcnet.lbcc.edu/locations.html. You can also sign up at www.TrainingInLA.org to be notified of either free or low-cost small business training provided by the Los Angeles Economic Development Institute (LAEDI).

The counselors at both your local SCORE chapter and your local SBDC can help you do all your research, legal requirements, and successfully launch your first business. Keep in mind that, like any non-profit, you may be assigned to a person who fits your needs perfectly or who doesn’t quite make the best impression. So, if you don’t get paired up with someone you’d rate as “5 Star,” don’t give up. Simply ask for a reassignment and keep trying until you find someone who you feel is best suited to help you.

Start with a simple business model. Buy products at wholesale and sell them at a profit. Or make something fast enough to produce a substantial profit when you sell it. Simple, right? Now you just need to know where to sell your product to make the most for your investment of time and money in inventory.

Consider high-traffic areas, whether permanent or temporary. Around Los Angeles County, there are numerous swap meets, farmer’s markets, carnivals, and festivals nearly every month, where you pay a small fee to gain entrance. (See the below links to local events). Some of the best areas for small operations are considered “tourist traps” – these are essentially where you can sell low-cost items at a premium. A goofy tee-shirt that you paid $3 for can go for $14.95 all day long to tourists who are not as cost-conscious while on vacation.

Sell something that you know is in demand, for example, a food item you made the day before, or on the spot if possible, and in which there is a substantial profit margin. Consider something as simple as a popcorn maker on a cart, as the cost is low and the smell percolates the surrounding, bringing in customers.

Get access to several events for a small daily fee. Arrive early and leave late. Stand in front of your booth and engage passer buys with free samples or special offers. Most people need to be persuaded to buy.

Learn how to sell: learn what to say and what not to say, and when to just listen.
Most people don’t know how to sell and end up annoying their prospects by sounding pushy or desperate. Take a course at your local Small Business Development Center on sales techniques. Take the time to learn sales techniques that don’t come off as techniques. Usually, a sale is made after a conversation, not a monologue. First ask questions about their needs and then only later make a pitch of how your products can solve their problem. This process is called “consultative sales.”

An extra few hundred dollars every Saturday or Sunday can go a long way to help pay your household bills. You may have to test the market to see what sells. Once you find a niche product, see if the event producers will guarantee that they won’t let another similar product seller in the event.

LA Farmer’s Markets:
http://www.latimes.com/features/food/la-fo-farmersmarketlist,1,5715921.htmlstory

LA Swap Meets:
http://www.insiderpages.com/s/CA/LosAngeles/FleaMarketsSwapMeets

LA Festivals:
http://www.at-la.com/@la-fest.htm

Finally, be sure to develop a professional profile (more than a resume) on LinkedIn.com. You’ll want to start developing a large network quickly. Feel free to invite me to connect with you and I’ll give you access to my network of 5,700 and growing direct connections: http://www.linkedin.com/in/andrewbarden.

Keep up hope! May good fortune, gainful employment, and increased income quickly shine down upon you!

Andrew Barden: Inspiring Entrepreneurship Trainer – 9 Minute Promotional Video

If you are looking for a passionate trainer to guide small business owners to success, I really deliver!  But, don’t just take my word for it!  My clients and attendees at training events have given stellar verifiable written testmonials seen in this video.  Watch this 9 minute promotional video highlighting my unique training services and satisfied clients .  As a small business marketing strategist, copy writer, and consultative sales specialist, I have led training on a wide variety of business growth strategies, with a special focus on the psychology of the new business owner and the psychology of your ideal clients.

I have led training events sponsored by Cities, Chambers of Commerce, Workforce Investment Boards, Small Business Development Centers, Colleges, Banks, and more.

Contact me at 1-866-339-4619 to learn more about how I can inspire your group and empower them to grow their busines revenues.

Optimal Marketing Campaign Strategy

Zero in on your optimal marketing strategies.

Zero in on your optimal marketing strategies.

As a copy writer for web/print, I know that the most effective campaigns are guided by thoroughly planned out marketing strategies.  I’ve written the following brief article to help you grow your revenue faster with less risk.

Optimal marketing campaigns—those that result in the highest net profit return on your investment of time and money—are the result of sufficient research, strategy, planning, and careful decision making, weighing all the factors.  As a seasoned marketing strategist with experience in a wide variety of industries, I can help guide you every step of the way, preventing you from wasting your precious time and money.  Then, when it comes time to design the format and write your copy for web sites, sales letters, post cards, flyers, and promotional audio or video, I can either write it for you or write it with you, teaching you how to do it yourself in the future.

Without the necessary research, strategy, and planning, the likelihood that you’ll have a strong ROI, or even have ANY profit from a marketing campaign, is much lower.  If you take the time to develop a strategy that answers the following questions, you’re like to find much more success in all of your campaigns:

Which strategy is most likely to produce the greatest net profit in the shortest amount of time with the least amount of risk?

So, let’s break that down.  Which strategy (or optional promotional opportunity) is 1) most likely (probability expressed as a percentage, e.g. 50% probability of success) to produce the greatest 2) net profit (a $100 net profit versus a $1000 net profit) in the shortest amount of 3) time (recorded in days, weeks, months, or years) with the least amount of 4) risk (the subjective emotional as well as financial component of the company’s decision makers).

Risk assessment is probably one of the most challenging of the 4 factors.  If you had $1 million in your company’s accounts, you probably wouldn’t mind investing $50,000 in a marketing campaign.  But, if you only had a total of $50,000 in your company’s “war chest,” you would be far less comfortable investing your entire amount of capital.  So, for our purposes, we will express this risk factor as a percentage of total capital available.

This single question, involving several variables, will guide all of your marketing and sales process decision-making.  It can be graphically illustrated in the following table, where the Options are the various marketing channels or promotional opportunities available to most small businesses. Then, you give a numeric value to each of the factors according to how important it is to YOU relative to each other.

Options Probability Net Profit Time Frame Level of Risk/

% of total budget

Option A 90% $100 1 week 5%
Option B 40% $2,000 3 weeks 30%
Option C 20% $50,000 8 weeks 60%

Based on this matrix of marketing campaign decision making, which type of decision is easier, faster to make, and one that you’d be willing to go ahead with time and time again.  Let’s look at Option A:  Is it a “no-brainer” to make a decision that is 90% likely to work, only involves a 1 week time span, and requires only 5% of your overall marketing budget at risk?  So, even though the net profit of $100 is not a lot, you could make this “bet” several times a week, couldn’t you?  And you’d still be able to feel very comfortable with the level of risk, wouldn’t you?

Whereas, Option C, with it’s high net profit potential, is less of an attractive option, since it is only 20% likely to work and requires both a longer wait time of 8 weeks and a much larger risk factor, taking 60% of your marketing budget to execute.

Now, are you starting to see how analyzing every marketing opportunity available to you is a crucial step to making sure you don’t waste time and money?  In fact, this one formula for comparing marketing channels can guide your every decision, making sure you are comfortable with the risk, and can improve your chances of a successful campaign many times over.

For testimonials from clients, enjoy reviewing my LinkedIn professional profile at http://www.linkedin.com/in/andrewbarden

Sample copy writing sites:

www.eggurl.com/dV

www.AndrewBarden.com

www.SoccerMarketingInc.com

www.TrainingInLA.org

www.MackeySalesTeam.com

10 Proven B2B Marketing Communication Strategies to Drive Revenue Growth

Know the decision making process of your targets.

Know the decision making process of your targets.

If you are a business marketing to other businesses (B2B), there are a few steps you’ll need to address. Unfortunately, 9 out of 10 small businesses, when surveyed, don’t do sufficient planning of their marketing strategy. If you are a start up, your failure to plan means that you are planning to fail. To avoid the most common pitfalls, do your homework. The below steps will help you get started. It’s all about your research, your strategy, and your careful execution of marketing campaigns that are first tested and then refined and then launched.

If you need help with developing your B2B marketing strategy and execution, find a business coach / consultant / counselor with experience guiding small business owners through the process. The investment will pay off with a much higher ROI.

Before you start on your B2B marketing communications plan, there are some important things you need to consider:

The purpose of your marketing communications – Any marketing / communications effort has only two purposes: create a positive, larger-than- life image of your company, and create and facilitate sales opportunities. It’s all about creating a funnel of qualified leads for your sales team to close. And, if you are the only sales person (“solopreneur”), you need to leverage your time with effective marketing: you waste less time and end up making more money in less time.

Your budget – Most businesses fail because they run out of seed capital or have a dip in cash flow at some point. All factors must be taken into account. Obviously, a key new product or service introduction will require more money than an established product or service that “sells itself.” When a business owner makes marketing mistakes, the average cost is around $15,000. It’s better to invest in getting help developing your strategy than to waste your budget on failed marketing campaigns.

Your strategic plan – Are there new products to be introduced? Problems to be solved?
Images/perceptions to be altered? Interest/sales opportunities to be created? What do you expect to achieve through your marketing efforts? Develop a SWOT analysis (identifying your Strengths, Weaknesses, Opportunities, and Threats) that helps you see problems before they arise.

Your tactical plan – Never forget that the desirability of the product or service itself is by far the greatest single factor in any marketing/selling effort. How you plan to create demand depends on just how much in demand your product or service is already in the market place. The more demand, the more competition, right? But, competition is good! Why? Because, as you read above, most small business owners don’t take the time to develop effective marketing strategies. When you do just a few simple things to correct the most common mistakes in your industry, you’ll soon see yourself dominating your market.

10 Proven Revenue-Growing Strategies for Small Business Marketing Communications

It’s just as important to execute the various components of your marketing communications campaign in proper sequence as it is to execute them well. For most small business owners the order should be as follows:

1. Corporate Identity – Logo, branding, letterhead, business cards, tagline, signage, etc. Follow through on all communications projects/materials. Look up the ebook called The Branding Bible. I’ve used it and recommend it highly. Branding is more than you’re your logo, or the colors and pictures you choose on your website. When you position yourself in the market correctly, you differentiate yourself from other businesses offering similar products / services. Your brand needs to show your Unique Selling Proposition within each marketing message. Not familiar with a USP? Simply “Google it” and you’ll know enough to improve your current slogan or elevator pitch. In fact, you’ll want to do the “poor man’s background check” and Google your brand or your first and last name to see how others see you. I’ve been working on this one myself. Google “Andrew Barden” and you’ll see that I dominate the first page, usually 9/10 or 10/10. Your online reputation can make or break your business reputation. Protect it.

2. Product photography/illustration – You need good photos or illustrations before you can do anything. This seemingly basic requirement is often overlooked. A picture says 1,000 words. The right picture can grab the readers’ attention enough to get them to read. Pictures of human faces or animals can also create a desired emotional reaction, even before reading a single word of copy in the promotion.

3. Web site – All of your leads / interested parties will go here, so make sure your web site is ready for them! Your site must make it easy to locate products/info and download quickly and easily. You need to be able to answer your prospect’s first question upon arrival “What is the ONE THING they want me to do?” And your answer needs to be “Give us your information in exchange for X.”

You need good copywriting and professional navigation, but you don’t need fancy graphics – web sites in the B2B world are for information, not showing off. No Flash is necessary. Your web site exists to help sell your products or to generate leads to sell your service. Make sure the information is current. Above all, develop a video with testimonials from satisfied clients. Adding a video introduction from you, the business owner, goes a long way in building rapport, too.

4. Web Traffic Generation – How to generate targeted traffic to your site. There are two approaches, short term and long term. An example of a short term approach is designing a landing page with Google Analytics embedded in it, then design a pay-per-click campaign, assign a daily budget, and test to see if within a week or so you have made more money than you spent.

A long term approach is to set up well written professional profiles on all the social networks, grow your network to many thousands, and ask and answer questions within groups of which your ideal client is likely to be a member.

Don’t dismiss the efficacy of growing your business with a well written social network profile. I’ve personally had prospective clients read my answers to questions posed on social networking sites, read my profile, check out my verifiable testimonials, and then pick up the phone and call me to sign up for business coaching. Plus, I’ve been fortunate to have both the Wall Street Journal and Dow Jones Newswire writers contact me as a small business expert—all based on my well written professional profile on sites like LinkedIn.com and Biznik.com. Just imagine if you had your industry news organizations calling you or clients calling you, simply because you had a compelling profile!

5. Literature – Provide first-class brochures that your salespeople are proud to present. Your literature is a reflection of the professionalism, or lack thereof, of your company. You need as much to capture the mind share of your salespeople as you do the attention of your potential customers.

6. Follow-up system – Use telemarketing to follow up on leads. Your telemarketing people must be capable of connecting with prospects and getting the information you need to close sales.

7. Ads – Target any ads to a very small niche. You’ll need to do your psychological profile of your Ideal Client first, to know where their “eyeballs” are going to be through the day. For B2B, industry journal advertising gets your company and products in front of a huge audience. It’s very cost effective in that sense. Advertising will not, typically, generate hot leads, but it will get people to your web site.

Establish a campaign or “look” unique to your company. Carry this through on all ads for at least a year. This is key for any branding strategy. And remember this: You only get one shot, so you have to stop them! Make them want to take action, and help them get in touch with you. Frequency is important, and so is impact. Take advantage of editorial calendars in journals and map out your schedule accordingly.

8. Public relations/publicity – Once you have your list of journal editors (which you need to update faithfully), send out press releases on a regular basis. You can use services like PRWeb.com and similar companies, most of whom charge around $400 per press release. If you are not a writer, be sure to have a professional write your press release or it won’t be distributed. Provide photos. Some online PR companies even allow you to embed video.

Establish relationships with the editors. You can use the press release’s cover letter to set up the initial pitch for technical articles. Technical articles are one of the most important yet most under-appreciated activities you can perform. They can generate huge exposure and position your company as the expert in your field.

With your article, you will want to showcase 2 main qualities. First, your humanity and only secondarily your expertise. Your humanity is showcased when you tell a painful story, showing the reader that you understand their pain. Then the reader believes that if you understand their pain so well, you’ll undoubtedly know how to solve their problems and make the pain go away. Only later do they need to confirm your competence. Start with a story and you’ll get them hooked to read all the way to the end where your contact information is located.

Most editors will run them, especially (whether they want to admit it or not) if you’re running ads with them. You can also write what is called an “advertorial.” Advertorials look like articles but you paid for their placement. It is one of the best forms of publicity out there.

Press tours to introduce new products or services are a very wise investment if you can afford them. You’ll need to hire a professional PR firm for this.

9. Direct marketing – It’s expensive to mail a printed piece to a huge audience. That’s what the wide circulation of a trade publication is for. But direct marketing is very easy to manage. You can target your recipients, check the leads yourself, and follow up easily. Success is easy to quantify. You’ll want to hire a professional copy writer for your sales letter, post card, or brochure. Write the first draft, focus on success stories and the benefits (the emotional release of solving the problem) and then turn it over to the copywriter to make it sing.

With any direct marketing effort, always make an offer. Without “something in it for me,” people will not respond. It’s called a “Call to Action.” But don’t just give stuff away. Make them respond to receive the offer.

Creative execution is critical. It must stand out. Newsletters, both print and electronic, offer another excellent way to communicate current information and generate exposure. There are often services within an industry (real estate, for example) that provide a weekly newsletter that they send to your list on your behalf, with your branding and photo and personal letter. Then they add plenty of news and stimulating articles that will be salient to your ideal clients. They can be either printed/mailed or electronic. Just look at your average client acquisition cost to see if postage and printing is a relatively small expense compared to the lifetime value of a new client.

Newsletters should be sent on a regular basis to key customers/prospects, sales channels, even editors. Most people want to receive personalized information. This means that you could have a different newsletter for a different product or service category. Let your browser choose which information will best suit their interests. They are far more likely to both subscribe as well as open and read the newsletter when it comes. You’ll also wan to utilize the service of an auto-responder service, like VerticalResponse.com or others, making the capture of contact information and regular sending of newsletters that don’t go into spam folders a much easier task. These services typically run at a very cost-effective $20 monthly fee.

Opt-in email is a very cost-effective, contemporary method of direct marketing and should not be underestimated. I recommend the work of the late Cory Rudl of MarketingTips.com His group, continuing on after his passing, is among the best trainers for email marketing and web site design that I’ve come across.

10. Trade shows – Pick the key trade shows in your industry and use a modest, well-organized booth. Get a hospitality suite, sponsor a press breakfast, host a seminar. Do something unique – focus on a key new product or product family. Focus on shows that will allow you to personally speak to enough qualified buyers to make it worth the cost. One little secret of how to write business at trade shows: do a major phone campaign to all the registered attendees prior to the show. Find out if they are willing to set up an appointment for a presentation. If you can present before the show, you can even close the deal at the show.

Remember, business is about relationships. Money comes from people making decisions. All of your communications, write, audio, video, or in person, needs to communicate the benefits of doing business with you. Apply the Law of Reciprocity and “show up giving” when first talking to your prospects. You’ll be amazed at how many prospects respond.

———————–

Andrew Barden is a small business marketing strategist, trainer, author, consultant, and one-on-one coach, based in Los Angeles.

He can be reached at Andrew@AndrewBarden.com or 1-866-339-4619. Sign up for his free monthly “Small Business Marketing Strategies” newsletter and receive a 30 minute complimentary small business diagnostic: http://eggurl.com/dV

You can also view his professional profile, read testimonials, and connect with his 5,300+ global professional network on LinkedIn at: http://www.linkedin.com/in/andrewbarden