Email marketing versus social networking

Hello again. I’m once again going to copy some wise words from Robert Imbraile regarding social networking versus email marketing for your education…

Robert says:

For years, e-mail has been the “killer-app” of the web. It was the one thing that was going to kill direct mail and change our world. Well, it has done a lot to move us in that direction, and as you can tell, the US Postal Service is in financial ruin because of mail volume that has dropped by some 23 Billion pieces in the last 24 months alone. But e-
mail is also in big trouble now with more than 9 out of every 10 messages being purely spam.

Smart marketers are on the hunt for where the market has gone to communicate. If you’ll look, you’ll see that e-mail is today incredibly unreliable. Most “good” e-mail is being picked off by the spam filters, and marketers are suffering.

To stay on top of this, I’ve been hard at work over the past few years looking at ways to make e-mail more reliable. I’ve not found anything of real value in that area.

So I began to look for alternatives to e-mail, and I’ve now found many places, all free, where a smart marketer can build a successful business on the Internet.

Obviously, I’ve shifted much of my marketing energy away from e-mail and into this new area.

I’m now playing in places that are filled to the brim with the “perfect prospects.”. And you can reach out these very same people in new and creative ways and it will result in new sales, more income, and being able to live the way you’ve always wanted.

But don’t just take my word for it. Look around at all the new books, seminars, training programs, etc., that have come out on the topic of marketing with social media.

This is NOT a fad, it’s where the Internet is headed, and if you’re not paying attention to this trend, and more importantly, getting involved now, you’ll surely miss the boat.

Have a look here: for information that may be of interest to you.

And, if you’ve already jumped into the social media scene, let me know what you’ve been doing and how it’s all been working for you.


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