Business Coaching – Zero Risk Offer to Increase Your Net Profits

Hi. I’m Andrew Barden, Philanthropic Entrepreneur.


I can help you make more money in your small business at no risk to you. I’ve helped literally thousands small business owners from around the world make more money through improving their marketing strategies and execution of their marketing campaigns.


I don’t charged upfront fees. I work on a contingency contract. Simply put you only pay me a small portion of your increase in net profits. There is never any risk for you when working with me. To learn more about my philosophy and why I call myself a philanthropic entrepreneur, visit http://www.AndrewBarden.com.


The greatest resource of the entrepreneur is also his or her most scarce resource.  It is not money. The scarcest resource you have is your time. If you are willing to invest 30 minutes of your time in your business, I will be willing to do the same.  This could simply be my gift to you or this could be the start of a great business relationship.  When you sign-up for a 30-minute complementary no-obligation consultation, I will help you to assess what might be stopping you from making more money in your particular business. Often it takes an objective third party to diagnose what’s really going on in your business.


Now, given tough economic times and the likelihood that your sales have already been slipping for quite some time,  isn’t now the best time to take action? Isn’t now the best time to consult with experts who have helped thousands of small business owners apply proven principles and strategies in their small business?


I also invite you to connect with me on Linkin.com. Go to http://www.linkedin.com/in/andrewbarden and invite me to connect. You will see there my professional profile that includes testimonials from small business owners and colleagues, other experts who have witnessed the results I can get for small business owners.


I also invite you to follow me on this blow, read the posts, and sign up to be alerted to new posts.


Finally, I invite you to invest 30 minutes in your small business marketing strategy development. Again, there is no risk to you, as these 30 minutes will be a true conversation and focus on showing you immediate ways to improve your marketing strategy, both online and off-line.


During these 30 minutes I don’t hold anything back. I give you my best, with the hopes that you and I might eventually develop a relationship in which I work with you regularly on a contingency contract. I would normally charge $150 for such a diagnostic. But, to start out any business relationship I practice applying the Law of Reciprocity, I “show up giving.” There are numerous Universal Laws that I’ll help you apply.


There are typically two areas that most small business owners neglect.


1. The business owner’s own mindset: developing prosperity consciousness is the first and foremost responsibility of the business owner. Visits my website at http://www.andrewbarden.com where, as part of my philanthropic entrepreneurial mission, I have made available hundreds of files–including pdfs, audio, and video–under the page called “free prosperity downloads.”


2. The psychological profile of the business’ IDEAL client. Without knowing how your ideal client makes decisions you will not know how to most effectively market and sell to your ideal clients. Not knowing who your ideal client is will make its much more difficult to grow your net profits as you will service clients who are not ideal. In general and ideal client is one who is easy to find easy to reach with a message, response to that message, takes action, is easy to sell to, buys more than your average clients, does business regularly would you, and refers all of his or her family and friends and associates to you.


Applying the 80/20 principle, we know that 20% of your revenue comes from 80% of your clients and 80% of the revenue comes from 20% of your clients. Wouldn’t you like to replace the 80% of your less than ideal clients with the 20% of ideal clients less quadrupling your income, basically making more money in less time. This is the power of developing an ideal clients psychological profile otherwise known as psychographics.


Demographics are the first step and also the easiest step in developing a marketing campaign. Too often small business owners stop at a demographic profile by a list and send off a postcard or flyer or brochure. They then sit and wait for the phone to ring, and unfortunately, little to nothing happens. Have you ever found yourself in that situation?


There’s a simple solution that unfortunately most small business owners don’t know. In order for even an ideal client to respond to a marketing message they need to hear the message in veriest formats from 10 to 12 times before they will take action and contact you. This means that if you send out 5000 postcards you don’t send them to 5000 people once. Instead, you send to 500 people 10 postcards with a similar branding theme yet different messages. You’ll have a similar cost as postage is by far the greatest expense. And you will have a far greater response rate and a much greater return on your investment in the end I seen 400% ROIs in direct mail campaigns.


The other crucial principle most small business owners neglect to apply correctly is generically termed relationship marketing. Roughly 85% of all small businesses in the United States are service based. Even if you are also selling products they’re typically is a decision-making process that requires a live person to interact with the buyer. The sales process typically looks like this:


awareness –> like –> trust –> buy –> repeat buy –> refer


So, in the beginning of the relationship you are simply making your prospect aware of your offer. Your next step is essentially to get them to like you. People do business with those that they like, just like people choose to associate with friends for which they have some affinity.


Once you begin to like someone, notice that they care about your welfare, and notice that they are competence in their particular industry, you can begin to trust them and consider doing business with them. At that point you as the seller of your services would begin to talk about the benefits of doing business with you versus other people, and the various advantages and features of your product or service.


Unfortunately, most people sell or create promotions that focus on price, discounts, features, and forgot to establish an awareness, affinity, and trust in the relationship. This is why many advertisements and other direct mail or e-mail campaigns simply do not produce a significant return and often even no return… in fact it is often poor marketing strategy and field campaigns that is the direct cause of small businesses going out of business.


You may have heard from the Small Business Administration how well over two thirds of all small businesses failed in the first four years. And even greater numbers fail in subsequent years. Without effective marketing producing strong returns on your investment of money and time and the sales process that is engineered specifically to cater to your ideal clients preferences, wants, and hot buttons, you’re more likely to fail than to succeed in building your small business.


Growing your business is simple, but, it’s simply not that easy. Why is it not that easy? It is not that easy because most small business owners neglect to understand their own mindset and the mindset of their ideal client. If you work with a business coach who can help you develop prosperity consciousness as well as the psychological profile of your ideal clients your likelihood of succeeding in your business venture increases exponentially.


There are well over a dozen small business coaching companies whose fees range from 3000 upwards to 25,000 or more. Their sales pitch essentially reads like give us your money and maybe will be able to help you. Does that sound like an inviting offer? Of course not.


The most irresistible offer for small business owner who is looking for clarity and confidence in their marketing strategy and campaign execution is to find a business coach who will instead of acting like a vendor will act like a partner. A partner in your business would, like you, be willing to invest their time or what we call sweat equity, at their own risk. Your partner, would then sharer in the net profits with you.


When you hire a business coach who works on a contingency contract you are essentially securing a partner who makes a small portion of your net profits that they help you to create. Sometimes he can happen quickly. Sometimes it may take a few months. But in the end there is an equal investment of time. Doesn’t that sound like an irresistible offer? Doesn’t that sound like the kind of relationship you want to have with your business coach?


In uncertain economic times business owners who will survive will take much more calculated risks. They will do their homework in order to make decisions with clarity and confidence. A business coach who can walk you through a proven system that has enabled literally thousands of small business owners to achieve strong ROIs in various industries in numerous cultures and economic conditions around the world is hands down one of the best partners a business owner would want to have.


Invite me to start that relationship by signing up for an initial complementary 30 minute business diagnostic session. At the end of the conversation you and I will both make a decision to move onto the next step or not. I serve over 70 clients every month as of March 2009, most of them in Los Angeles County. However I’m willing to add a few more. So long as you are fluent in English, and are passionate about growing your small business revenues and willing to commit time and resources to achieve your business goals and we might be a good fit.


I look forward to speaking with you soon. If you are eager to start a relationship feel free to contact me via e-mail at Andrew@AndrewBarden.com or call my toll-free cell phone at 1 – 866-339-4619. This number, again, rings directly to my personal cell phone, so please only call during business hours Pacific Standard Time, from 9am to 6pm, Monday through Friday.


To your success,


Andrew Barden
Founder, Philanthropic Entrepreneur
http://www.AndrewBarden.com

1-866-339-4619

Moving from email to social network marketing

Hello again. I’m once again going to copy some wise words from Robert Imbraile regarding social networking versus email marketing for your education…

Robert says:

For years, e-mail has been the “killer-app” of the web. It was the one thing that was going to kill direct mail and change our world. Well, it has done a lot to move us in that direction, and as you can tell, the US Postal Service is in financial ruin because of mail volume that has dropped by some 23 Billion pieces in the last 24 months alone. But e-
mail is also in big trouble now with more than 9 out of every 10 messages being purely spam.

Smart marketers are on the hunt for where the market has gone to communicate. If you’ll look, you’ll see that e-mail is today incredibly unreliable. Most “good” e-mail is being picked off by the spam filters, and marketers are suffering.

To stay on top of this, I’ve been hard at work over the past few years looking at ways to make e-mail more reliable. I’ve not found anything of real value in that area.

So I began to look for alternatives to e-mail, and I’ve now found many places, all free, where a smart marketer can build a successful business on the Internet.

Obviously, I’ve shifted much of my marketing energy away from e-mail and into this new area.

I’m now playing in places that are filled to the brim with the “perfect prospects.”. And you can reach out these very same people in new and creative ways and it will result in new sales, more income, and being able to live the way you’ve always wanted.

But don’t just take my word for it. Look around at all the new books, seminars, training programs, etc., that have come out on the topic of marketing with social media.

This is NOT a fad, it’s where the Internet is headed, and if you’re not paying attention to this trend, and more importantly, getting involved now, you’ll surely miss the boat.

Have a look here: http://www.UnlimitedLeads.com for information that may be of interest to you.

And, if you’ve already jumped into the social media scene, let me know what you’ve been doing and how it’s all been working for you.

Email marketing versus social networking

Hello again. I’m once again going to copy some wise words from Robert Imbraile regarding social networking versus email marketing for your education…

Robert says:

For years, e-mail has been the “killer-app” of the web. It was the one thing that was going to kill direct mail and change our world. Well, it has done a lot to move us in that direction, and as you can tell, the US Postal Service is in financial ruin because of mail volume that has dropped by some 23 Billion pieces in the last 24 months alone. But e-
mail is also in big trouble now with more than 9 out of every 10 messages being purely spam.

Smart marketers are on the hunt for where the market has gone to communicate. If you’ll look, you’ll see that e-mail is today incredibly unreliable. Most “good” e-mail is being picked off by the spam filters, and marketers are suffering.

To stay on top of this, I’ve been hard at work over the past few years looking at ways to make e-mail more reliable. I’ve not found anything of real value in that area.

So I began to look for alternatives to e-mail, and I’ve now found many places, all free, where a smart marketer can build a successful business on the Internet.

Obviously, I’ve shifted much of my marketing energy away from e-mail and into this new area.

I’m now playing in places that are filled to the brim with the “perfect prospects.”. And you can reach out these very same people in new and creative ways and it will result in new sales, more income, and being able to live the way you’ve always wanted.

But don’t just take my word for it. Look around at all the new books, seminars, training programs, etc., that have come out on the topic of marketing with social media.

This is NOT a fad, it’s where the Internet is headed, and if you’re not paying attention to this trend, and more importantly, getting involved now, you’ll surely miss the boat.

Have a look here: http://www.UnlimitedLeads.com for information that may be of interest to you.

And, if you’ve already jumped into the social media scene, let me know what you’ve been doing and how it’s all been working for you.

What Happened to My E-mail? … How Direct Mail is Making a Comeback

Hi there… once again I’m copying an article by one of the best direct marketing consultants in the world, Robert Imbraile… I’m sure you’ll benefit from his guidance below…

 

What Happened to My E-mail?

By Robert Imbriale, ‘The Motivational Marketer’

Have you noticed that your e-mail just isn’t as reliable as it once was? Do you wonder what happened? Aren’t these technical things supposed to improve with time, and not degrade instead?You’re not alone. More and more people are coming to realize that the once dominant e-mail application, the one we’ve relied upon for years is no longer reliable.

Our e-mail system is broken, and right now, there’s not a single fix out there that’s showing any sign of making things better anytime soon. Now you might not think that a broken e-mail system is not all that important, but consider the fact that are large numbers of people who actually WANT to get e-mail from individuals and companies and many of those messages just aren’t getting delivered. Worse, you no longer get a reply letting you know that your messages were not delivered. They are simply deleted so you have no idea whether or not your message was even received.

So what’s the big deal, right? So you miss a few e-mail messages, who gets hurt?

The truth is that many legitimate, honest, hard-working business owners who rely on e-mail to market and promote their businesses are getting hurt, and many have already gone out of business because they can no longer reach their customers with e-mail.

Personally, I’ve been using e-mail to market my business since 1995. In those days, most every message I sent was delivered. Not only that, having as many as 9 out of 10 these messages opened was considered normal in those days. Contrast that with today’s numbers and you’ll see what I mean. Right now, the average e-mail message is opened by LESS than 1% of the people it’s sent to.

If you’re a business owner, this is certainly not good news. For the people who use unsolicited e-mail (or spam) as their primary marketing tool, as opposed to legitimate permission-based e-mail, their solution to the problem has been to put more e-mail servers online and send out tens of millions more e-mail messages in order to get the same results they were getting just a few short years ago.

In response, the developers of e-mail spam filters have tightened up the noose to catch more of these illegal messages. While that has had an effect on the number of spam messages you see in your inbox, it’s also had a devastating effect on businesses that send legitimate e-mail. Think of it as a side effect of combating the spam problem.

And so the story goes. As more spam is sent out, the spam filters get more aggressive and block more and more e-mail. As more and more e-mail is blocked, it becomes a less and less viable marketing channel, a more unreliable communications channel, and in many respects, it will soon become an obsolete technology as more and more people simply stop using and relying on e-mail.

Smart marketers, however, are not going to sit back and watch their businesses crumble because new legislation and technology have totally failed to fix the e- mail mess. The ones that will ultimately survive are taking action, and that action is in the form of finding new ways to reach their customers.

While there is a lot of buzz these days about “social media” there are yet only a few scant success stories, and ultimately this new media can’t come close to the marketing power e-mail once had. That, we hope, will someday change, but it’s still too early to know for certain when and if social media will ever be reliable replacement for e-mail.

Other business owners are turning back the hands of time and returning to what was once the only low-cost method of marketing; direct mail. For those of you who don’t remember marketing before the Internet, direct mail was the de facto marketing tool to beat.

It’s low cost and easy availability made it the marketing tool of choice for all types and sizes of businesses. Direct mail is the tried-and-true marketing channel and has been for more than a century. Direct mail has changed little in decades as a powerful marketing tool. It’s stable, reliable, predictable, and remains a well-respected and highly affordable marketing channel, even by today’s standards.

When direct mail is combined with the Internet, it becomes a very powerful and highly flexible marketing channel. For example, a business might send out a simple postcard to their past customers alerting them to a special offer, sale, or other event. The customer is then directed to a web page for more information and to place an order.

The postcard will see a deliverability rate in the high 90% range, and of those, the vast majority will at very least see the marketing message printed on the postcard. When you compare that to the sub 1% who will actually see a marketing message sent via e-mail, direct mail begins to look very attractive.

Perhaps the most interesting thing about marketing with direct mail is that you can take most of what you’re doing on the Internet and convert it easily to a format that can be used with direct mail. This is one of the biggest attractions business owners are excited about, aside from the rather immediate increase in sales, of course.

About the Author
=================
Robert Imbriale is the author of the best-selling book, Motivational Marketing. He is a successful business coach, and seminar leader who has helped hundreds of thousands of business owners create bigger, more successful businesses, and he can help you too. Tell him what your biggest challenge is with your business right now! Go to http://www.askrobertimbriale.com
If you would like to have Robert help you with your business, you can reach him at 1-800-541-3816 or at http://www.robertimbriale.com

Weathering the Storm – What to do to Stay on Top in a Down Economy

Weathering the Storm -What to do to Stay on Top in a Down Economy

By Robert Imbriale,
The Motivational Marketer

Business owners from coast to coast are worried, scared, and some are even considering closing up shop because of what they see as uncertain times ahead. While it’s true that there will be many business closings ahead, your business doesn’t have to be one of them.

What’s behind much of the fear and worry is the constant barrage of bad news about industry giants failing at an alarming rate. And, it’s not just the what’s in the news. Our conversations have also turned negative about anything related to the economy.

What has happened to many business owners is that they have taken what they have heard or read about in the news and given it more attention than it truly deserves. That has created doubt, which soon becomes fear, and not long after that, you’ll find these same business owners throwing in the towel and shutting their doors forever.

And then there’s the trickle-down effect to consider. When one business fails, other business owners then begin to look at that failure to support their beliefs that things are as bad as they are hearing about in the news.

If your business is going to succeed, the first thing you need to do is shift your attention away from all of this and instead focus on things that are indeed more positive. I’m not suggesting that you ignore it all, but try to at least get a new perspective on it all.

For instance, yesterday, I was at the local packing and shipping store where business was booming. In fact, the owner told me he was having a great holiday season, despite what the fact that if you believe what you’re hearing about in the news would make you think this could simply not be possible.
I’m sure that you won’t see a story about this business in the news, either, so don’t go looking for it.

Now, I’m not trying to blame the news media for all our troubles. These companies are nothing more than businesses that respond to what their customers buy. We buy bad news hundreds of times more than good news. If we bought only good news, that what you’d see more of. So it’s not entirely the media’s fault.

Closer to home, I started to look for signs that things weren’t quite as bad as I’d heard. Sure enough, there is the landscape crew out on my front lawn, so I asked him how his business was doing. It was slower, but he was still getting big landscaping jobs, one totaling more than $125,000.00!
In my own business, I’m seeing more and more clients contacting me for my executive level coaching services because they are looking to make this coming year better than the previous one!

“What?” People actually not looking at things from a negative perspective? Well, they’ll see, you think to yourself because you “know” they just can’t be right.

Then you look a little deeper at what’s really happening right now and what you begin to see is that this is the perfect time to be positive about the future.

Think about it this way. When the economy was bubbling hot, houses became almost unaffordable as prices rose to record-setting highs. Yes, cheap money was indeed behind all of that, but had it continued to go the way it was going, in just a decade from now, the average home in this country might have topped a million dollars!

Things are simply adjusting and getting back to more reasonable levels. And, as in any adjustment period, it’s going to be a little uncomfortable for a little while. And, there is a lot you can do right now to take advantage of all the changes.

Here are some suggestions for you.

First, go out of your way to find stories of success. Find people who are now talking about better times ahead instead of hanging around people who can only parrot what they hear in the news.

Then, start creating your plans for this next year by putting down on paper everything you wish to have and do in the next 12 months. Go ahead and be bold here because big dreams are what create big results.

Next, create, find, invent a way to get yourself around people who are positive, upbeat, and who are seeing all the opportunities that are now being created that could never have been if things had stayed the way they were. Engage in conversations of success and what you want your business to do, and what you’re planning for the next year.

This is where a good coach can be extremely valuable to you and your business, and it’s a worthwhile investment if you simply can’t find anybody to motivate you and hold you accountable.

If you do these simple steps, what you’ll find is that things aren’t quite as bad as they are made to appear, and in fact, there are many places that are thriving right now.

Think about this. Each and every day billions and billions of dollars changes hands on the Internet. That number may be lower than it once was when it broke all previous records, but it has not stopped! It’s just lower, and nothing more.

Your job is simply to find new and innovative ways to tap into the money stream that is flowing and will continue to flow, no matter how bad things may get out there.

Realize that millionaires are made in good times and bad. It’s not about what’s going on out there as much as it is about how you think about and what you do about it.

Your success comes from seeing things that other people can’t or won’t see. Every smart and successful business owner sees things as they want them to be rather than as they are.

They put their focus on what they are trying to create instead of what they are getting because they realize that what they are getting right now is simply a result of what they did, or failed to do, in the past. What they get tomorrow and beyond will be the result of what they do today and everyday going forward.

In a nutshell, you can, and you should be planning for a great year ahead. You should be thinking about how you want your business to look a year from today, and start working on those plans right now.

If you’ll do these things, and I mean really do them, instead of just giving them lip service, I know you’ll be pleased with the results you’ll get in the coming year, regardless of how bad the media tells us things are out there.

Remember, drama is what sells newspapers, not stories of success. Go ahead and buck the trend, plan ahead, and create a business that will stand the test of what’s ahead… and cash in as all your competitor’s go out of business because they got scared and their customers now start buying from you!

Think about it. You can either struggle in the coming year, or you can thrive, and it’s really all up to you.

About the Author

Robert Imbriale is the author of the best-selling book, Motivational Marketing. He is a successful business coach, and seminar leader who has helped hundreds of thousands of business owners create bigger, more successful businesses, and he can help you too. Tell him what your biggest challenge is with your business right now! Go to http://www.AskRobertImbriale.com If you would like to have Robert help you with your business, you can reach him at 1-800-541-3816 or at http://www.RobertImbriale.com

Which Comes First, the Product or the Promotion?

I often answer marketing strategy questions on social networking sites, which typically lands me new clients. While I was on LinkedIn’s group called eOffice, I read the following posted question:

Which comes first, the product or the marketing?

I stumbled upon this post by the genius Seth Godin, The Marketing Guru. “Well, if you define marketing as advertising, then it’s clear you need the product first (Captain Crunch being the only exception I can think of… they made the ads first.)

This great clip from Mad Men brings the point home. If the Kodak guys hadn’t invented the Carousel slide projector, Don Draper could never have pitched this ad. But wait. Marketing is not the same as advertising. Advertising is a tiny slice of what marketing is today, and in fact, it’s pretty clear that the marketing has to come before the product, not after. As Jon points out, the Prius was developed after the marketing thinking was done.

Jones Soda, too. In fact, just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true. If someone comes to you with a ‘great’ product that just needs some marketing, the game is probably already over.” http://sethgodin.typepad.com/seths_blog/2009/02/which-comes-first-the-product-or-the-marketing.html

Then, I replied with the following:

As you already know, Seth is among the best in the industry. So, to agree with him is a bit redundant. But, since you asked, it is definitely the promotion/marketing. If you haven’t already read Tim Ferriss’s 4-Hour Work Week book, you’ll find in there several simple ways to test, at least online, the sales process, including all marketing channels and finally to the point on a web page that someone gives their credit card information.

If you can get traffic to your site, convert enough of them to either register for some free report or actually make a purchase (with the last page saying, “Sorry, we are in the product launch phase, your credit card has not been charged. We will notify you when the product is available.”), then you’ll know you’ve got the right marketing message and the right sales process.

One key for online traffic via Google Adwords is to apply a filter to your ad so that you only get people clicking through who are most likely to make a purchase. Often, you’ll see ads that give the price ranges of the products. So, if viewers are not ready to spend at least the minimum, they will likely not click. Lowering your marketing cost is equivalent to making more sales.

If you can develop a strong ROI by testing one or more marketing / sales process strategies first, for a product that you plan on developing, you will 1) be able to adjust the actual product’s features according to what is going to sell better and 2) know that once the product is made, you can quickly set up your marketing channels and get them sold immediately.

In another OFFLINE approach, you do surveys. Simply 1) determine a psychological profile of your ideal client, 2) locate them locally (once you know someone’s preferences, you’ll know where they shop/eat), and 3) canvas your ideal clients, meaning, ask them in person or over the phone all the market research questions. One trick is to get permission to set up a table in front of where your ideal clients shop (and if you have voter registration forms on half of your table, no one can deny you!).

Even if 20% of respondents don’t reply accurately (some people have a hard time predicting their own future behavior), so long as the majority reply accurately, you’ll have some primary market research that will help you set up a proof of concept / feasibility study and both convince yourself that you have the right product at the right time, and you’ll then know how to send the right message to the right people.

Since you know Seth’s work, I’m guessing this is all review for you. However, perhaps others on this group would find some of what I explained of value.
So, do you have any stories that showcase this principle at work?

Many Benefits of being a Linked In Open Networker (LION)

LinkedIn Helps You Grow Your Professional Network

Hi again… the below is from a response to someone asking about all the Open Networkers asking for invitations on LinkedIn.com.  If you are not aware of LinkedIn, please visit there, set up a profile, and ask me to connect with you.  There are now specialists who teach how to leverage this free resource, but, I’m simply copying and pasting a response to an inquiry below for your brief education…

There are a wide variety of benefits to having a large network, both in person and online. For example, after hearing how America is loosing jobs at a rate not seen since 1945, I started a group called College Graduate Job Hunters just today, and sent out a quick invitation to 1,700+ of my direct connections in just a few clicks. No doubt that as this group grows, it will be of service to recent college grads seeking employment in a very competitive environment… and having a larger network will make it grow faster.

Further, there is a tradition on LinkedIn and other sites of being an “Open Networker.” These folks, also called LIONs (Linked In Open Networker), both grow their own personal direct connections but also leave them viewable by other direct connections. So, when HR recruiter friends of mine are looking for a particular talent, with me as a direct connection, they can see the direct connections I have …again, since I keep them open.

So, yet another example, a friend of mine, Derrick Hembt, was searching through the 30 million profiles for a certain type of client. He noticed that one of them was only 2 degrees away… and that I had a direct connection with his target. Derrick asked if I would introduce him and state simply my confidence in Derrick’s ability to serve his clients. Which I promptly did, using a LinkedIn introduction. Now Derrick is able to start a dialogue with this prospective client.

When I answered a question posed by one of my direct connections (someone who I had not yet met) in a discussion group, he like my answer so much (and my profile, no doubt) that he picked up the phone and, because he could see my phone number as a direct connection, inquired about my business coaching service. Wouldn’t you like prospective clients calling you, already impressed?

Another one of my direct connections sent me an Executive Summary of his start up, asking if I knew of anyone who would like to review it. Since he knows that I have a large online and offline network, it was likely that I could help him find an investor. After reviewing his Executive Summary, I will be sending him a handful of very qualified investors, and with my further due diligence, I may decide to invest some of my own money with him. I’m sure he will be glad that I am an Open Networker and that he saw my invitation to connect and invited me.

These are just a few reasons that playing the role of Open Networker on LinkedIn is advantageous for you and for your associates. One big happy family helping each other find partners, investors, employees, clients, or get hired. And, just imagine, for most of us on LinkedIn, it is a free service.

However, there are others on LinkedIn who choose to use this as simply a way to keep track of their personal friends and associates, and don’t make them viewable to anyone else. That’s fine. So…. you can be a private “closed” networker or you can be an Open Networker, seeking to connect directly with potential associates from all over the world. It’s your choice. Use this service as you see fit. I find it benefits everyone that I know to be a LION.

I tend to be a Philanthropic Entrepreneur, I “show up giving.” I activate the Law of Reciprocity. I offer something of value in order to begin the relationship. I give access to a large and growing network, both on LinkedIn and in person, to those who would find that valuable. And, only in my signature do I mention how I help small business owners. Just like in-person networking, I first find out how I can help someone I just met…Introduce them to a prospective client, etc., I don’t start bragging about my achievements.


I recommend that you not only set up a profile on LinkedIn.com but also decide to become an Open Networker.To Your Success,

Andrew Barden
Philanthropic Entrepreneur
“Love Your Clients. Love Your Profits. Love Your Life.”

AndrewBarden.com 866-339-4619