Tag Archives: entrepreneur

PixelGigs Launches Business Opportunity – How Can You Benefit?

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Like helping small business owners?  Earn residual commissions (month after month) from introducing an affordable subscription to a web-based suite of online tools that all small business owner need to use to grow their business:  Client Relationship Management, Email Marketing, Webinar Tool, and much more.  Online and offline promotional methods work to build an income stream.

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–To Your Success, Andrew Barden

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10 Factors Creating Wealth for Entrepreneurs

Hi again. I wanted to give you, the new entrepreneur, some tips that will greatly increase their likelihood of succeeding in their new venture. Actually, some of these tips are just as helpful for seasoned business owners whose sales are slowing.

Succeeding in small business is a science.  You can get consistent results when you apply certain laws.

Conditioning the mind to get into the habit of thinking and then doing the right actions in the right order (i.e. behavior modification) in order to grow your business sales is a science. Developing effective marketing strategies is a science. Unfortunately, most small business owners never take the time to study their minds or the mind of their clients … and that’s why over 66% of them fail after the first 4 years (according to an SBA study).

The entrepreneur needs to study psychology to be most effective.

Sure, it is possible to be lucky enough to be offering the right product at the right time to the right people. And you may even have done years of research to understand your market. But, you really need to understand yourself if you are going to consistently take the right actions in the right order to produce the results you want in your business.

Everything begins with thought. Thoughts produce emotions. Emotions motivate actions. Actions get results.

Everything begins in thought—how often have we heard those words? The question remains, are your thoughts supporting your success, or are self-limiting beliefs and behaviors sabotaging your growth? There is an entire logistical approach as well as mindset to success. It isn’t merely what you do, it is how you think! Those thoughts produce the actions that lead to success.

Let’s review the basic preliminaries of the actual product or service itself:

The decision of a particular type of business to get into is critical. Focus on products or services that people want; whether they need them or not, is not an essential element, believe it or not.

Businesses that offer products or services that lend themselves to repeat sales provide a much greater opportunity for profitable sustenance and growth potential. Taking these points into consideration, don’t assume that because your product is in demand, you have yourself a winner. It isn’t the product that is the winner, it is the business that you create–it’s the marketing message that compels people to take action and respond to your offer.

Did you know that there are actually common practices and a winning mindset that are prevalent among individuals that have achieved huge financial success? They view opportunity and money in a very different way.

The key qualities of achieving mindsets

My team and I have actually isolated key differences that separate achieving mindsets from the mass majority. Where do you stand?

1. Take a moment and reflect on your thoughts concerning money.

Are you critical of wealthy people? Do you feel guilty when people give you money? Are you uncomfortable? Those feelings are actually limiting your success. On some level, you will never be able to achieve the level of success that you want if you are critical or uncomfortable with the idea of wealth or making money at the expense of your customers. Reframe your product or service by feeling that you owe your prospects the opportunity to hear about your product.

2. What is your approach to failure?

When Michael Jackson was asked how he viewed failure, he told the interviewer that the word failure did not exist in his vocabulary. Many of us are irrationally, immobilized by a fear of failure.

Whether it is a thought fulfilling prophesy or simply blocking our attempts to achieve, failure is weakened through an active mindset of focus and persistence. A plan of action, strategy, and effort combat this immensely debilitating and self-sabotaging belief.

3. How well do you influence? Do you have the ability to influence affectively and with integrity? Are you hesitant about selling?

Become knowledgeable as to establishing rapport and understanding how and why individuals buy. One key filter is big picture thinking verse the detail-oriented person. Filters can help you to determine how people may react. Realizing that your customers may need finite details or prefer to be inspired through a conceptual experience is a key element to motivating your buyer to purchase.

4. Do you have the ability to take action fast?

High achievers may make a list, but they act simultaneously, not sequentially. This practice includes their approach to strategy; they implement several key factors at once.

5. Give yourself deadlines and launch dates.

If necessary, work backwards form the launch date, to ensure that the actions necessary for implementation are conducted in a timely manner.

6. Do you ascertain the lessons from each of your (opportunities for greater learning) mistakes?

Take the time to assess the growth elements to your challenging experiences. Don’t repeat them. Fool hearty is doing the same thing over and over again, and expecting a different result!

7. Embrace marketing, become good at it.

Learn to write well. Always test your marketing on a small scale. Consistently try new methods in a low risk way. Marketing is essentially telling audiences about your product/service and creating demand. You are consistently branding your business with every person you meet. Understand the importance of representation and the opportunities to tell everyone about your product.

8. Know the internet.

The internet needs to be a core element of your communication. You can now find people everywhere and establish an ongoing relationship in a multimedia way. The internet is a critical communication tool. Master it.

9. Always include a high-end offering in your product offerings.

Do you have a product or a line extension that targets a wealthy audience? For some buyers, price is not an issue. Develop a high margin platinum tier. Always consider that people do not buy on price. Perceived value is the key element that induces a purchase. You need both an “upsell” and a “downsell” from your standard offering in order to maximize the number of people who buy something from you.

10. Make the most of your time.

To grow a successful business, the bulk of your time contributes to your business vision, strategy/growth and direction, values, and disciplines. Learn to manage effectively and hire responsible team players that share your passion. Are you thinking big enough? Does your strategy incorporate your values and beliefs for your organization? Investing in these principles will enable you to be proactive to your market.

Consider that your business will come to be as identifiable as you are.

Possessing a greater understanding of your beliefs and values and creating a powerful mindset enables you to create the greatest opportunity for success. Ideally, this conceptual understanding to your business is a powerful strategic tool that enables you to grow your business through a culture of authenticity and individual purpose. Don’t leave your business to guesswork and “fly by the seat of your pants” mentality. Decide to be profitable, learn from the success of others and be pro-active.

There are two kinds of people in the world: those who make excuses and those who get results. An ‘excuse person’ will find any excuse for why a job was not done, and a ‘results person’ will find any reason why it can be done. Be a creator, not a reactor. — Alan Cohen, A Deep Breath Of Life

Let me know if you found this post compelling. I’m available to coach you through your first year as an entrepreneur. Register for a risk-free one-on-one telephone session with me at http://www.AndrewBarden.com

Small business plan – build it and they will come

Hi again. This is in some way a continuation from my previous post.

Business is simple. Really. Ask yourself this: how does any business make money? Money comes to you from people. People make a decision to do business with you. Money doesn’t come from owning a lease on a storefront in a high traffic location, from websites, from post cards, from ads. Money comes from people making decisions. When people make decisions to do business with you, to exchange a value that they want for the cash in their pocket, you have successfully transacted a business relationship, both an immediate profitable transaction as well as a long term relationship (long term if you are following the NEW RULES). Now more than ever before in the history of business, devleoping a long term relationship with your preferred or ideal clients is crucial to your success.

There is no magic formula for writing a small business plan, but, you’ll see similarities in nearly every guide book or course available. In fact, I’ve spent years researching and reviewing the industry’s best books, programs, instructors, and general theories and principles. You need to ask yourself the right questions in the right order in order to develop a step-by-step plan. Once you’ve thoroughly answered all the necessary questions for your particular type of business, you’ll have a bullet proof plan that will not only make sure you launch your business’s marketing campaigns successfully, but, also give you confidence and clarity in making decisions based on your knowledge of what is most likely to bring you the greatest profit in the shortest amount of time.

Plus, if you are looking to raise capital to either start a new business or do a turn around or expansion of an existing business, you’re far more likely to get all the money you need since it will be obvious to those with money to lend or invest that you’ve done your homework. Did you know that the 2nd more common reason that small businesses fail is that they start their business under capitalized. In other words, it took longer and was more expensive to get started than the business owners predicted, and they simply ran out of money. How can you avoid this very common mistake?

The answer is obvious: start out with a lot more money available to you than you think you’ll ever need. Keep in mind that 67% of the Inc 500 businesses started with less than $25,000 cash. So, you don’t necessarily need a lot of money in order to grow rapidly. But, compare that statistic with another: over 85% of start ups that are still standing after 4 years all had a business plan.

A good business coach can help you identify government agencies like the Small Business Development Centers who help you apply for SBA-guaranteed low interest loans.  Visit http://www.SBDCnetwork.com to find your local SBDC.  You can also find out some foundations who give out NO interest loans to start ups. A good business coach will help you gain confidence to network with those in the venture capital and angel investor circles as well as make presentations that ultimately establishes relationships with individual and institutional investors who end up depositing large checks into your bank account, thus enabling you to launch your business with confidence, clarity, and fully capitalized.

Consider that the average mistake of a small business owner costs them about $15,000, hiring a coach or a consultant for a lot less than that for a few hours can make a huge difference. In writing an effective small business plan, you need not have all the answers, you just need to recruit those who can help you get all the answers. You’ll need to understand how to do your homework both online, in business libraries, and with consultants who have specialized knowledge that will greatly increase your chances of succeeding in your marketing campaigns to generate new business.